Good to Great

Particle Principles

Confront the brutal facts

Stocdale Paradox

The hedgeconcept

A culture of discipline

The fly wheel and doom loop

Building Vision

My goal when i am older is to be the owner of a skateboard company that not only creates skateboards but creates other skateboard accesories that skaters use for example hats, shoes, clothes, stickers etc. I also would like to create skateparks in cities and somehow help out skateshops in towns that arent really big and need a little boost to get them going.

Ray Kroc - McDonalds

Ray Kroc tried joining the army to try and get out of school but was to young so he joined the RedCross and as soon as he got shipped out the war ended so he came back right away, When he came back he tried going back to school but only lasted one semester after he dropped out.

After school Ray went into the paper cup business and started selling paper cups for 13 years.  After selling paper cups he moved to selling a multi mixer machine.  Convinced that he could sell mixers to every new restaurant that opened, he partnered with the McDonald brothers to open and franchise additional McDonald's restaurants.

After a while Kroc started getting upset with the McDonalds brothers because Kroc would have to get their approval before making changes and sometimes the McDonalds brothers would say no so he later bought out McDonalds for 2.7 million dollars.

By 1961 there was around 200 McDonalds around the country, he used everything to advertise his company, he created a clown by the name of "Ronald McDonald" which became the spokesman for the company as it would bring in kids and their families which is a great advertising method.

Orville Redenbacher Popcorn

Orville was born in Bazil Indiana, He started out by developing a fertilizer and made a small fortune.

Orville passed away on September 20, 1995 at the age of 88.  His mentor was his partner Bowman before 1970,

When Orville started out he did not have a business plan as business plans where not praticle back then because most business where based out of peoples homes.  Orville ended up selling his business but still stayed as the spokesmen for the company.

Today the popcorn company is one of the largest popcorn companies ever even after the owner has passed away.

Matt Mullenweg

Matt Mullenweg is the creater of the blogging system "WordPress", For his personal blog he uses his own blogging program, I feel that if your into the whole blogging thing that you may find his blog interesting as all he talks about is blogging and other community programs.

Novel Shopping Experience

 If i was the Brand Manager of BMW I would make it so when ever you would purchase a car from BMW a certain percentage of each sale would go to a charity of the buyers choice, this would defiantly increase sales as people would be helping out a charitys.  Another thing I would do is introduce new eco-friendly cars to BMW which in my opinion would attract more customers.