Tuesday, December 15, 2009

Ray Kroc - McDonalds

Ray Kroc tried joining the army to try and get out of school but was to young so he joined the RedCross and as soon as he got shipped out the war ended so he came back right away, When he came back he tried going back to school but only lasted one semester after he dropped out.

After school Ray went into the paper cup business and started selling paper cups for 13 years.  After selling paper cups he moved to selling a multi mixer machine.  Convinced that he could sell mixers to every new restaurant that opened, he partnered with the McDonald brothers to open and franchise additional McDonald's restaurants.

After a while Kroc started getting upset with the McDonalds brothers because Kroc would have to get their approval before making changes and sometimes the McDonalds brothers would say no so he later bought out McDonalds for 2.7 million dollars.

By 1961 there was around 200 McDonalds around the country, he used everything to advertise his company, he created a clown by the name of "Ronald McDonald" which became the spokesman for the company as it would bring in kids and their families which is a great advertising method.

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